{"id":9348,"date":"2023-11-01T11:11:59","date_gmt":"2023-11-01T11:11:59","guid":{"rendered":"https:\/\/piktuu.com\/?p=9348"},"modified":"2026-11-06T20:42:48","modified_gmt":"2026-11-06T20:42:48","slug":"die-universelle-sprache-der-piktogramme-eine-kulturelle-konstante","status":"publish","type":"post","link":"https:\/\/piktuu.com\/de\/die-universelle-sprache-der-piktogramme-eine-kulturelle-konstante\/","title":{"rendered":"Piktogramme: eine Bildsprache \u00fcber Kulturen hinweg"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9348\" class=\"elementor elementor-9348\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4eee24 e-con-full pk26-root e-flex e-con e-parent\" data-id=\"e4eee24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38a3ffe elementor-widget elementor-widget-html\" data-id=\"38a3ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"mg-css-file\" href=\"\/wp-content\/uploads\/pk26\/a\/mag\/mag.css?v=20261106\"><div class=\"pk26-page pk26-mag pk26-mag-post\">\n\n\n\n<svg width=\"0\" height=\"0\" style=\"position:absolute\" aria-hidden=\"true\"><defs>\n <clipPath id=\"bub\" clipPathUnits=\"objectBoundingBox\"><path d=\"M0.06,0 H0.94 Q1,0 1,0.06 V0.84 Q1,0.9 0.94,0.9 H0.26 L0.1,1 L0.12,0.9 H0.06 Q0,0.9 0,0.84 V0.06 Q0,0 0.06,0 Z\"><\/path><\/clipPath>\n<\/defs><\/svg>\n<div class=\"tb\"><div class=\"wrap\"><span>Bildgest\u00fctzte Verst\u00e4ndigungshilfen \u00b7 Entwickelt in Berlin<\/span>\n  <div class=\"r\"><a href=\"tel:+4915792518511\">+49 1579 2518511<\/a><a href=\"mailto:service@piktuu.com\">service@piktuu.com<\/a><span class=\"tbs\"><a href=\"https:\/\/www.instagram.com\/Piktuu.official\" target=\"_blank\" rel=\"noopener nofollow\" aria-label=\"PIKTUU auf Instagram\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"5\"><\/rect><circle cx=\"12\" cy=\"12\" r=\"4\"><\/circle><circle cx=\"17.5\" cy=\"6.5\" r=\".8\" fill=\"currentColor\"><\/circle><\/svg><\/a><a href=\"https:\/\/www.facebook.com\/piktuu\" target=\"_blank\" rel=\"noopener nofollow\" aria-label=\"PIKTUU auf Facebook\"><svg viewBox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M14 8h3V4h-3c-2.8 0-4 1.7-4 4.2V10H7v4h3v8h4v-8h3l1-4h-4V8.6c0-.4.3-.6.6-.6z\"><\/path><\/svg><\/a><a href=\"https:\/\/www.linkedin.com\/company\/piktogrammbuch\" target=\"_blank\" rel=\"noopener nofollow\" aria-label=\"PIKTUU auf LinkedIn\"><svg viewBox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M4 9h4v12H4zM6 3a2 2 0 1 1 0 4 2 2 0 0 1 0-4zM10 9h3.8v1.7h.1c.5-1 1.8-2 3.7-2 4 0 4.4 2.6 4.4 6V21h-4v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9V21h-4z\"><\/path><\/svg><\/a><\/span><span class=\"lng\"><b>DE<\/b> | EN<\/span><\/div><\/div><\/div>\n<header class=\"hd\"><div class=\"wrap\">\n  <a href=\"\/de\/\"><img decoding=\"async\" class=\"logo\" src=\"\/wp-content\/uploads\/pk26\/a\/logo-small.png\" alt=\"PIKTUU \u2013 Durch Bilder sprechen!\" title=\"\"><\/a>\n  <nav aria-label=\"Hauptnavigation\"><a href=\"\/de\/\">Start<\/a><a href=\"\/de\/patientenkommunikation\/\">Patientenkommunikation<\/a><a href=\"\/de\/refugee-translator\/\">Migrationshilfe<\/a><a href=\"\/de\/werden-sie-piktuu-partner\/\">F\u00f6rderpartner<\/a><a href=\"\/de\/magazin\/\" class=\"on\" aria-current=\"page\">Magazin<\/a><a href=\"\/de\/ueber-uns\/\">\u00dcber PIKTUU<\/a><a href=\"\/de\/kontakt\/\">Kontakt<\/a><\/nav>\n  <div class=\"act\">\n    <a class=\"cart\" href=\"\/de\/warenkorb\/\" aria-label=\"Warenkorb\"><svg width=\"21\" height=\"21\" viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"9\" cy=\"20\" r=\"1.4\"><\/circle><circle cx=\"18\" cy=\"20\" r=\"1.4\"><\/circle><path d=\"M2 3h3l2.6 12.2a1.5 1.5 0 0 0 1.5 1.2h8.6a1.5 1.5 0 0 0 1.5-1.1L21 8H6.2\"><\/path><\/svg><em>0<\/em><\/a>\n    <a class=\"btn hdbtn\" href=\"\/de\/kontakt\/#rueckruf\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2.4\" stroke-linecap=\"round\"><path d=\"M2 12s3.5-7 10-7 10 7 10 7-3.5 7-10 7S2 12 2 12z\"><\/path><circle cx=\"12\" cy=\"12\" r=\"3\"><\/circle><\/svg>Vollansicht &amp; Beratung<\/a>\n    <a class=\"burger\" href=\"#pk-drawer\" aria-label=\"Men\u00fc \u00f6ffnen\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#001A4B\" stroke-width=\"2.2\" stroke-linecap=\"round\"><path d=\"M4 7h16M4 12h16M4 17h16\"><\/path><\/svg><\/a>\n  <\/div>\n<\/div><\/header>\n<main class=\"mg mg-art\" id=\"inhalt\" data-min=\"2\">\n<nav class=\"mg-mnav\" aria-label=\"Magazin-Rubriken\"><div class=\"wrap\"><a class=\"home\" href=\"\/de\/magazin\/\">Magazin<\/a><a href=\"\/de\/magazin\/#reportagen\">Reportagen<\/a><a href=\"\/de\/magazin\/#ausstattungen\">Ausstattungen<\/a><a href=\"\/de\/magazin\/#fachbeitraege\" class=\"on\" aria-current=\"true\">Fachbeitr\u00e4ge<\/a><a href=\"\/de\/magazin\/#stimmen\">Stimmen<\/a><a href=\"\/de\/magazin\/#news-presse\">News &amp; Presse<\/a><\/div><\/nav>\n<article>\n<header class=\"mg-ahero mg-dark\"><div class=\"mg-col\"><div><p class=\"mg-crumb\"><a href=\"\/de\/\">Start<\/a> \/ <a href=\"\/de\/magazin\/\">Magazin<\/a> \/ <a href=\"\/de\/magazin\/#fachbeitraege\">Fachbeitr\u00e4ge<\/a> \/ <b>Piktogramme<\/b><\/p><span class=\"eyebrow\">Fachbeitrag \u00b7 Health &amp; Care<\/span><h1>Piktogramme: eine Bildsprache \u00fcber Kulturen hinweg<\/h1><p class=\"mg-dek\">Piktogramme werden seit Jahrtausenden genutzt, um Informationen ohne gemeinsame Sprache weiterzugeben. PIKTUU nutzt dieses Prinzip f\u00fcr Gespr\u00e4che in Klinik, Pflege, Beratung und Alltag.<\/p><div class=\"mg-byl\"><span class=\"mg-who\"><span class=\"mg-av\"><svg viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"8.5\" r=\"4\"\/><path d=\"M4 21c1.5-4.2 4.6-6 8-6s6.5 1.8 8 6\"\/><\/svg><\/span><span>Redaktion PIKTUU<\/span><\/span><span class=\"mg-sep\"><\/span><span>1. November 2023<\/span><span class=\"mg-sep\"><\/span><span>2 Min. Lesezeit<\/span><\/div><\/div><\/div><\/header>\n<div class=\"mg-hero-img\"><div class=\"mg-ph\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/10\/alexmechow_Create_a_hyper-realistic_close_picture_in_4k_of_seve_4282d553-6f11-4db3-a7f4-18d1a30f22b5.webp\" alt=\"H\u00f6hlenmalerei mit fr\u00fchen Bildzeichen\" style=\"object-position:50% 45%\" fetchpriority=\"high\" data-ki=\"ja\" title=\"\"><\/div><div class=\"mg-cap\">Fr\u00fche Bildzeichen: Malereien an einer H\u00f6hlenwand. KI-generiertes Beispielbild.<\/div><\/div>\n<div class=\"mg-read\"><div class=\"mg-col\"><div class=\"mg-body\"><p class=\"mg-lede\">Piktogramme sind mehr als eine moderne L\u00f6sung f\u00fcr Sprachbarrieren. Seit Jahrtausenden nutzen Menschen Bilder, um Informationen weiterzugeben, Geschichten zu erz\u00e4hlen und sich \u00fcber Kulturgrenzen hinweg zu verst\u00e4ndigen.<\/p>\n<h2>Von der H\u00f6hlenmalerei bis zum Verkehrsschild<\/h2>\n<p>Die ersten Piktogramme finden sich in H\u00f6hlenmalereien und in den Hieroglyphen des alten \u00c4gypten. Menschen hielten damit ihre Lebensweise, ihre Jagdtechniken und ihre Geschichten fest. Heute begegnen uns Piktogramme auf Verkehrsschildern, in Informationen f\u00fcr die \u00d6ffentlichkeit und \u00fcberall im Alltag.<\/p>\n<h2>Verstehen und verstanden werden<\/h2>\n<p>Wer zugewandert oder gefl\u00fcchtet ist oder die Landessprache noch nicht spricht, hat dieselben Grundbed\u00fcrfnisse wie alle anderen: verstehen und verstanden werden, Informationen austauschen, am Leben teilhaben. Oft steht die Sprache im Weg.<\/p>\n<p>PIKTUU setzt hier an \u2013 mit leicht verst\u00e4ndlichen Piktogrammen f\u00fcr Gespr\u00e4che, in denen eine gemeinsame Sprache fehlt oder Worte nicht ausreichen.<\/p>\n<h2>Auch eine Sprechhilfe<\/h2>\n<p>PIKTUU hilft auch Menschen, die sich aus gesundheitlichen oder anderen Gr\u00fcnden nur schwer mit Worten ausdr\u00fccken k\u00f6nnen. Das Bild wird zur Br\u00fccke \u2013 in Klinik und Pflege, in der Beratung und im Alltag.<\/p>\n<aside class=\"mg-fazit\" aria-label=\"Fazit\"><span class=\"mg-fz-k\">Fazit<\/span><p>Bilder tragen dort, wo Sprache endet \u2013 das gilt seit Jahrtausenden. PIKTUU nutzt dieses Prinzip f\u00fcr Gespr\u00e4che in Klinik, Pflege, Beratung und Alltag.<\/p><\/aside>\n<p class=\"mg-src\">Mitarbeit: <a href=\"https:\/\/dasauge.de\/-evilears\/\" target=\"_blank\" rel=\"noopener nofollow\">Sascha Sudeick<\/a> (Co-Design 2023), <a href=\"https:\/\/www.metafex.de\/de\/\" target=\"_blank\" rel=\"noopener nofollow\">Metafex<\/a> (Layout 2023).<\/p>\n<section class=\"mg-blk\"><span class=\"eyebrow\">Links zum Beitrag<\/span><ul class=\"mg-links\"><li><a href=\"\/de\/patientenkommunikation\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/pk26\/a\/lib\/p17_04.png\" alt=\"\" title=\"\"><span><b>PIKTUU | Health &amp; Care f\u00fcr Klinik und Pflege<\/b><small>piktuu.com<\/small><\/span><i>\u2192<\/i><\/a><\/li><li><a href=\"\/de\/refugee-translator\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/pk26\/a\/lib\/p17_03.png\" alt=\"\" title=\"\"><span><b>Migrationshilfe: PIKTUU in Unterk\u00fcnften und Beratung<\/b><small>piktuu.com<\/small><\/span><i>\u2192<\/i><\/a><\/li><li><a href=\"\/de\/hinrich-westerkamp-refugee-translator-als-erstmassnahme\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/pk26\/a\/lib\/p17_03.png\" alt=\"\" title=\"\"><span><b>Weiterlesen: \u201eVerst\u00e4ndigung ist keine Nebensache\u201c<\/b><small>Magazin \u00b7 Reportage<\/small><\/span><i>\u2192<\/i><\/a><\/li><li><a href=\"\/de\/humedica-gruender-empfiehlt-piktuu-als-nonverbale-sprachloesung\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/pk26\/a\/lib\/p32_12.png\" alt=\"\" title=\"\"><span><b>Weiterlesen: humedica-Gr\u00fcnder empfiehlt PIKTUU<\/b><small>Magazin \u00b7 Stimmen<\/small><\/span><i>\u2192<\/i><\/a><\/li><\/ul><\/section><\/div><aside class=\"mg-side\" aria-label=\"Lesefortschritt und Inhalt\"><span class=\"eyebrow\">In diesem Beitrag<\/span><div class=\"mg-prog\" role=\"progressbar\" aria-label=\"Lesefortschritt\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"0\"><i><\/i><\/div><span class=\"mg-rest\"><\/span><ol class=\"mg-toc\"><\/ol><div class=\"mg-shr\"><a href=\"mailto:?subject=Piktogramme%3A%20eine%20Bildsprache%20%C3%BCber%20Kulturen%20hinweg&amp;body=https%3A\/\/piktuu.com\/de\/die-universelle-sprache-der-piktogramme-eine-kulturelle-konstante\/\">E-Mail<\/a><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fpiktuu.com%2Fde%2Fdie-universelle-sprache-der-piktogramme-eine-kulturelle-konstante%2F\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><a href=\"https:\/\/piktuu.com\/de\/die-universelle-sprache-der-piktogramme-eine-kulturelle-konstante\/\" class=\"mg-copy\" data-u=\"https:\/\/piktuu.com\/de\/die-universelle-sprache-der-piktogramme-eine-kulturelle-konstante\/\">Link kopieren<\/a><\/div><\/aside><\/div><\/div>\n<section class=\"mg-blk mg-galwrap\"><span class=\"eyebrow\">Bilder und Videos<\/span><div class=\"mg-gallery\"><figure><div class=\"mg-ph\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/pk26\/a\/sp_schmerz.webp\" alt=\"PIKTUU | Health &amp; Care \u2013 Doppelseite Schmerz\" loading=\"lazy\" title=\"\"><\/div><figcaption><b>Eine Doppelseite.<\/b> Schmerz-Seite in PIKTUU | Health &amp; Care: Bilder links, Begriffe in zwei Sprachen rechts.<\/figcaption><\/figure><\/div><\/section>\n<div class=\"mg-galwrap\"><div class=\"mg-endrow\"><a class=\"tlink\" href=\"\/de\/magazin\/\">\u2190 Zur\u00fcck zur \u00dcbersicht<\/a><div class=\"mg-shr2\">Teilen: <a href=\"mailto:?subject=Piktogramme%3A%20eine%20Bildsprache%20%C3%BCber%20Kulturen%20hinweg&amp;body=https%3A\/\/piktuu.com\/de\/die-universelle-sprache-der-piktogramme-eine-kulturelle-konstante\/\">E-Mail<\/a><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fpiktuu.com%2Fde%2Fdie-universelle-sprache-der-piktogramme-eine-kulturelle-konstante%2F\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><a href=\"https:\/\/piktuu.com\/de\/die-universelle-sprache-der-piktogramme-eine-kulturelle-konstante\/\" class=\"mg-copy\" data-u=\"https:\/\/piktuu.com\/de\/die-universelle-sprache-der-piktogramme-eine-kulturelle-konstante\/\">Link kopieren<\/a><\/div><\/div><nav class=\"mg-pn\" aria-label=\"Weitere Beitr\u00e4ge\"><a href=\"\/de\/germany4ukraine-piktuu\/\"><div class=\"mg-ph\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/pk26\/a\/pool\/rt_welcome.webp\" alt=\"\" loading=\"lazy\" title=\"\"><\/div><span><small>\u2190 Neuerer Beitrag<\/small><b>germany4ukraine.de nennt PIKTUU als Kommunikationshilfe<\/b><\/span><\/a><a class=\"nx\" href=\"\/de\/presse-2022\/\"><span><small>\u00c4lterer Beitrag \u2192<\/small><b>PIKTUU in den Medien: PAGE, B.Z. und radioeins<\/b><\/span><div class=\"mg-ph\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/pk26\/a\/ph_books.webp\" alt=\"\" loading=\"lazy\" title=\"\"><\/div><\/a><\/nav><div class=\"mg-allb\"><a class=\"btn ghost\" href=\"\/de\/magazin\/#alle\">Alle Beitr\u00e4ge im Magazin<\/a><\/div><\/div>\n<\/article>\n<div class=\"mg-lb\" id=\"mg-lb\" hidden role=\"dialog\" aria-modal=\"true\" aria-label=\"Bild gro\u00df\"><button type=\"button\" aria-label=\"Schlie\u00dfen\">\u00d7<\/button><img alt=\"\"><p><\/p><\/div>\n<\/main>\n<script>\/* Magazin-Beitrag: Lese-Begleiter, Lightbox, Link kopieren (06.11.2026) *\/(function(){try{\nvar art=document.querySelector('.mg-art');if(!art)return;var body=art.querySelector('.mg-body'),side=art.querySelector('.mg-side');\nfunction esc(s){return String(s).replace(\/&\/g,'&amp;').replace(\/<\/g,'&lt;')}\nif(body&&side){var hs=[].slice.call(body.querySelectorAll('h2'));var toc=side.querySelector('.mg-toc');\ntoc.innerHTML='<li><a href=\"#\" data-i=\"-1\">Einstieg<\/a><\/li>'+hs.map(function(h,i){h.id=h.id||('abschnitt-'+(i+1));return '<li><a href=\"#'+h.id+'\" data-i=\"'+i+'\">'+esc(h.textContent)+'<\/a><\/li>'}).join('');\ntoc.addEventListener('click',function(e){var a=e.target.closest('a');if(!a)return;e.preventDefault();var i=+a.dataset.i;(i<0?body:hs[i]).scrollIntoView({behavior:'smooth',block:'start'})});\nvar min=+(art.dataset.min||4);\nfunction rd(){var r=body.getBoundingClientRect(),vh=window.innerHeight,tot=r.height-vh*.5,done=Math.min(1,Math.max(0,(vh*.3-r.top)\/Math.max(1,tot)));\nside.querySelector('.mg-prog i').style.width=Math.round(done*100)+'%';side.querySelector('.mg-prog').setAttribute('aria-valuenow',Math.round(done*100));\nvar rest=Math.max(0,Math.ceil(min*(1-done)));side.querySelector('.mg-rest').textContent=done>=.98?'Fertig gelesen \u2013 danke!':'noch etwa '+rest+(rest===1?' 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